Margo Krasne

GREAT ADVICE

 

MARGO KRASNE

Founder, Speak Up! Program

Author, Say It with Confidence

 

It’s one thing to have a great business idea; it’s another to be able to communicate it. Margo Krasne kindly gave her time to our education program graduates, helping them to speak confidently about their companies. Here, she offers some of that same advice and more — great for all speakers out there.

 

THE KEY ELEMENTS TO BEING A GREAT SPEAKER…

Being able to listen to your audience. If you pay attention to your audience’s needs, your audience will pay attention to you.

 

THE BEST WAY TO SHAKE OFF NERVES…

1) Be well-rehearsed — that means to get your words in your mouth, not in your head. It does not mean memorized.

 

2) Learn to tighten and relax your muscles so your audience can’t tell you’re doing so as you speak-breathe. (There’s an entire chapter on nervousness in my book Say It with Confidence.)

 

3) Keep in mind that presentations are not about you, the speaker, but about your audience — so don’t use them as a mirror. Focus on getting what you need to say into their heads and stop looking for approval.

 

A GREAT ELEVATOR PITCH…

Is short and sweet. Just the salient points, nothing more.

 

 

 

ADVICE FOR ENTREPRENEURS...

Be open to learning on every level from everyone you meet — you cannot be afraid to ask questions or ask for help from anyone. Be willing to talk with everyone. Sitting in your room is not going to build a business.

 

MY FAVORITE SPEAKERS ARE…

Those who sound as if they are in a lively conversation with you.