Kristin Leu

 

TBF Entrepreneurs

 

Kristin Leu

Founder, Leu Design

 

MY BACKGROUND…

Design management — a specialized discipline focused on bridging the gap between design and business. I've helped launch startups and lead design departments, and although I never knew I’d own my own company, I’ve always believed I would lead one. I enjoy the creative process of design in addition to direct collaboration with partners and clients.

 

LEU DESIGN IS DIFFERENT BECAUSE…

It’s really a business firm about creativity, rather than a creative firm about business. We focus on design as a tool to help solve business problems.

 

SOMETHING I WISH I KNEW STARTING OUT…

Have fun outside of work and bring that fun and creativity into all that you do. It’s the collaboration and enjoyment of the people around you that makes your work great.

 

MY OFFICE ENVIRONMENT…

Is a co-working space. It’s great for team meetings and open collaboration. I gain energy and inspiration from being around other creative entrepreneurs.

 

MY ADVICE FOR OTHER ENTREPRENEURS…

Don’t be afraid to swing at the ball. You just might hit a home run.

 

FAVORITE DESIGNERS…

Design firms such as IDEO that are leading the design-thinking movement. They focus on human-centered design to build companies, products and user experiences that help change the world.


THE NEXT BIG THING IN THE DESIGN WORLD…

Designers and businesses are now working together to creatively tackle important business, social, health and environmental issues with the strategic use of design.

 

BEST PLACE TO GET INSPIRED…

My every day environment — the people and culture in New York City, the serenity of upstate New York and my daily interactions with colleagues, business partners and friends.